Welcome to Tourism New South Wales


	NSW Taskforce on Tourism and National Parks - Final Report The State Government's Tourism and National Parks Taskforce has released its report on opportunities for an enhanced level of sustainable nature tourism on NSW public lands, particularly national parks, marine parks and reserves. To find out more....

	NSW Tourism Strategy As part of the Mini-Budget in November 2008, the State Government announced that Tourism NSW would receive $40 million over three and a half years to implement the new NSW Tourism Strategy. The Strategy was developed in consultation with the NSW tourism industry and provides a new direction to grow tourism in this State.

	2008 NSW Tourism Awards winners announced The NSW Tourism Awards recognise and celebrate the diverse range of tourism product throughout NSW and the outstanding individuals who promote and support the industry. Tourism NSW and Tourism Industry Council NSW are pleased to announce the results for the 2008 NSW Tourism Awards. To find out more....

	Brand NSW Brochure Guidelines To help unify the marketing of the State to visitors, Tourism NSW has developed Brand NSW Brochure Guidelines to capitalise on the power of the brand and bring destinations together under a consistent 'look and feel'. The Guidelines are available free of charge to RTOs and Tourism Managers. To find out more....

	Sydney featured on NBC Today Show Tourism NSW assisted NBC's Today show in the United States to visit Sydney for an environmental series called Ends of the Earth. View the coverage. To find out more....

	Vivacity. When wonderful Sydney comes out to play Tourism NSW has launched a $1.5 million marketing campaign to promote Sydney. The campaign, Vivacity. When wonderful Sydney comes out to play,was developed by Tourism NSW's new advertising agency Singleton, Ogilvy & Mather and ties in naturally with the Events NSW Master Events Calendar. To find out more....

	MySpace MySydney Minister for Tourism Jodi McKay announced a drive for NSW to 'own' the youth travel market to Australia with the launch of a vibrant new online experience on the world's leading social networking site, MySpace. To find out more....

	New Tourism Online Marketing e-Kit Developed by Tourism NSW, in partnership with the Australian Tourism Data Warehouse and all the Australian State and Territory Tourism Offices, the e-Kit provides tourism operators access to a range of information about how to maximise online marketing opportunities. To find out more....

	Branding Global Cities Tourism NSW and Singleton, Ogilvy & Mather hosted a seminar called Branding Global Cities as part of the 9th World Congress of Metropolis in Sydney - a gathering of 600 representatives from the largest cities in the world. To find out more....

To understand our role in the industry, it is important to understand who our visitors are and where they come from.

Tourism NSW campaigns create a consolidated identity for experiences and attractions in Sydney and NSW.